Results of Global Teacher Effectiveness Survey released for the UAE, Saudi Arabia and Qatar

Students in the region value disposition over knowledge when assessing what makes an effective teacher.
15th December, 2016
Dubai: Pearson has announced the results of a global teacher effectiveness survey conducted across 23 countries, including the UAE, Saudi Arabia and Qatar.

Survey participants, which included students, teachers, parents, and school administrators were asked, “what do you think are the most important qualities of an effective teacher?”.
Survey respondents did not focus on how much a teacher knew or what kind of teaching methods he or she used, but rather on the teacher’s disposition. The most common response in the UAE, Qatar and Saudi Arabia, as in the other countries surveyed was that it is relationships between teachers and students that matter most.
Across all participating countries the ability of the teacher to develop trusting, compassionate relationships with students was valued most. This is true regardless of the respondent’s gender, public or private school affiliation, or whether he or she was thinking of a primary or secondary teacher. The next most valued quality was a patient, caring, and kind personality. Responses show that stakeholders most strongly value a teacher’s ability to connect with students and the personality characteristics that facilitate those connections.
The publication of the research comes at a critical time, as governments and education stakeholders in the countries of the GCC look to enhancing teacher effectiveness as a way of improving overall education standards.
Marketing Director for Pearson in the Middle East, Sue Mainey, believes that the research will be of great assistance to the region as the value of great teachers becomes increasingly recognised. She says:
“The evidence is clear – the single most important determinant of a learner’s school-based success is the effectiveness of their teacher. We therefore need to look at ways we can make teachers more effective, and this newly released research provides unique insights into what makes an effective educator. We can start to build the findings of this research into policies and programmes in this region, ensuring that this survey has a meaningful impact on promoting outcomes for teachers, and learners”.
The top 10 most important qualities of teachers identified in the UAE, Saudi Arabia and Qatar are as follows.
The top 10 most important qualities of teachers in the UAE were identified as:
1.   Ability to Develop Trusting, Productive Relationships
2.   Subject Matter Knowledge
3.   Patient, Caring, Kind Personality
4.   Teaching Skills/Pedagogical Practices
5.   Professionalism
6.   Engaging Students in Learning
7.   Ability to Make Ideas and Content Clear
8.   Knowledge of Learners
9.   Dedication to Teaching
10.               Emphasis on Developing Students’ Non-Cognitive Skills
The top 10 most important qualities of teachers in Saudi Arabia were identified as:
1.   Ability to develop trusting, compassionate relationships with students
2.   Ability to engage students in learning
3.   Subject matter knowledge
4.   Teaching skills
5.   Patient, caring, kind personality
6.   Professionalism
7.   Ability to make ideas and content clear
8.   Knowledge of learners
9.   Dedication to teaching
10.               Intelligence
The top 10 most important qualities of teachers in Qatar were identified as:
1.   Ability to Develop Trusting, Productive Relationships
2.   Subject Matter Knowledge
3.   Ability to Engage Students in Learning
4.   Teaching Skills/Pedagogical Practices
5.   Patient, Caring, Kind Personality
6.   Professionalism
7.   Ability to Make Ideas and Content Clear
8.   Knowledge of Learners
9.   Dedication to Teaching
10.               Intelligence   
For more information, including free access to the full reports, visit:  



UK universities rated among the best in Europe in helping graduates grab high-paying jobs in finance reveals a recent study

Dubai, UAE, 8 September 2015: In response to the increasing numbers of UAE students studying business and finance, the British Council, the United Kingdom’s international organisation for cultural relations and educational opportunities, will be holding the UAE Business and Finance Study Tour

on September 14 at Towers Rotana Hotel, Dubai. Business and Finance are the most popular subjects for UAE students who choose to study in the UK, with 975 choosing these subjects in 2013-14.

British universities were recently revealed to be among the best in Europe for opening doors to high-paying jobs in finance according to a recent study by Emolument. The survey – which ranked European universities – was based on the salaries of 700 London finance professionals who graduated post 2011, including those who graduated in BA, BSc and Masters degrees.
UK business and finance courses have an excellent track record, with UK graduates frequently becoming top earners in their fields and this study is just one more indication of that. In the UK, higher and further education is all about giving you inspiration to develop your knowledge and skills, freedom to be creative, and confidenceto help you achieve your best. A UK business or finance qualification is also respected by employers and academics worldwide,” said Marc Jessel, British Council Country Director.
Most British business students join the workforce after only three years of study, which is a factor we know appeals to many UAE students, who are searching for a world class education in business and finance studies,” he explained.
The UAE Business and Finance Study Tour will provide students in the UAE with a platform to meet representatives from 11 UK universities and colleges and gain valuable insights into the specifics of different programmes on offer. Representatives from UK institutions will be talking to visitors about the UK’s wide range of business and finance courses and degree options, as well as entry requirements for studying in the UK and what student life in the UK is like. 

The tour also offers a unique opportunity for students to meet some of the most renowned business and finance education providers from the UK, and to find out about the many opportunities – from networking to tailored career advice – that UK institutions provide alongside their world-class degrees.
This tour will make it simpler for students in the UAE faced with an abundance of choices to define what type of UK course and qualification suits them. With the right qualification, these students will be able to return to the UAE with the necessary skills to contribute to the economy and drive growth and innovation across the business and finance sectors.
Participants in the tour include University of Salford, Coventry University, Liverpool John Moores University, Northumbria University, Oxford International Education Group, Queen Mary University of London, Staffordshire University, The University of Law, The University of Sheffield, University of Kent and University of Southampton.
English is the global language of business and finance. More and more UAE organisations now recognise its value in creating a globally competitive workforce. As the world’s leading English proficiency test, IELTS has helped millions of people worldwide access employment opportunities in finance and business,” added Nick Godfrey, Country Examinations Manager, British Council UAE.
As a world authority in the English language, the British Council aims to contribute to the economic development of businesses in the region through its English teaching and assessment services.

British Council IELTS is the Gold Sponsor of this year’s Business and Finance Study Tour. 

ICDL Arabia is recognized by Ministry of Interior for raising awareness on cyber safety among children,

UAE, June 13, 2015 ICDL Arabia, the governing body and certification authority of the ICDL certificate program in Egypt, GCC States and Iraq, has been honored by the Ministry of Interior (Child Protection Center) during an event organized to recognize individual and institutional endeavors towards the safety of children.

The organization has taken on Cyber Safety as an integral part of its mission and was presented with a plaque in appreciation for exhibiting outstanding efforts in spreading awareness about cyber safety among the youth. Held at the Abu Dhabi Police Headquarters, the event was attended by senior officials and decision makers representing various departments in Abu Dhabi government and UAE ministries.

As an active supporter of IT security and cyber safety, ICDL Arabia has collaborated with several government organizations and private institutions to raise awareness about internet safety and the responsible use of various social media platforms. Moreover, it has launched several initiatives for school children about safe internet etiquette, digital safety education, appropriate online behavior, and cyber crimes.

 “It is a tremendous honor to receive this recognition from the Ministry of Interior as we strongly feel that it is the duty of every individual and institution, private or public, to protect children from the threats lurking on cyber space. ICDL Arabia remains focused on spreading awareness about the safe and secure use of the Internet and social media and is currently working hand-in-hand with the concerned authorities to educate society in general and children in particular about the mindful use of modern technologies. Rest assured, we will continue with our efforts to launch more initiatives so that the youth can enjoy the benefits of the Internet and social media without any having to face the risks and threats swarming all over the Internet,” concluded Jamil Ezzo.

Education expert: Regional workforce development depends on improvements to vocational training.

Gulf Education Conference and Exhibition Examines Importance of Vocational Education
Dubai, UAE, 22 March 2015: Delegates at the Gulf Education Conference and Exhibition have heard continued development of the GCC’s workforce depends on improving the quality and accessibility of vocational education in the region.

The Conference, held in Dubai, has brought together Education Ministers from across the region, along with global experts in education. The focus of this year’s event has been on vocational education and employer engagement with education providers – issues of great relevance to governments and educators throughout the region.
Sue Parker, Principal of Saudi Arabia’s Pearson TQ Colleges of Excellence in Buraidah, Mecca and Madinah, led a panel discussion at the Conference, calling for greater emphasis to be placed on vocational education in the development of the region’s education systems. Ms Parker said:
“For years now, employers have complained that new workforce entrants are ill-prepared for the demands of modern, globally orientated workforces. At the heart of the problem is a mismatch between supply and demand – that is, the type of workers education systems are producing, and the type of workers employers need. For too long, vocational education has been neglected in the region, as our young people follow education paths that fail to align with governments’ economic goals or boost productivity in the labour force. There is a clear need for a greater number of vocationally qualified graduates in the workforce, skilled in key industries, from oil and gas to building and construction. The lack of suitably qualified candidates available is in part to blame for the region’s higher than average rates of youth unemployment and underemployment, and is having a detrimental impact on the ability of Arab governments to achieve their long-term economic visions”.
Ms Parker says lessons learnt in other countries act as a useful guide in helping the GCC overcome educational and employment challenges.
“Singapore has one of the best vocational systems in the world, but this has not always been the case. Singapore invested heavily in linking educational programmes with employer needs, and importantly, on raising the status of vocational education amongst the population. Vocational education suffers from an unfortunate stigma, where it is seen as a lesser alternative to university. However, what we are seeing in the GCC is that those students who undertake recognized vocational qualifications often find meaningful work faster than those who have undertaken a university degree, and achieve quicker career progression and report greater job satisfaction”.
About Pearson:
Pearson is the world’s largest learning company, operating in more than 80 countries around the world, bringing powerful learning solutions to millions of learners every year. Pearson takes learning personally. Our courses and resources are available in print, online and through multi-lingual packages, helping people learn whatever, wherever and however they choose. Our education imprints combine 150 years of experience and include online support for every learner.  Our innovative and dynamic digital learning products and services are changing the learning landscape all around the globe and our qualifications are positively transforming the futures of learners of all ages and backgrounds.  Pearson can boast a comprehensive English Language offering that consists of engaging content and cutting edge testing solutions. To find out more, visit

GCC poised to increase use of ‘smart’ devices in classrooms to 100 per cent by 2017

GCC education sector’s IT investment total to USD 616 million
UAE, March 9, 2015 According to a recent study, the GCC’s education sector is set to increase the use of ‘smart’ devices for teaching and learning purposes to 100 percent by 2017. ICDL Arabia, the governing body and certification authority for the ICDL certificate program in Egypt, GCC States and Iraq, has welcomed this move, stating that the increased use of information and communications technology (ICT) will help in delivering quality education and raising the bar in line with international standards.

The GCC education sector witnessed investment in the region of USD 616 million, accounting for nearly 2.3 per cent of total investments, and is expected to grow at an annual rate of the GCC 10.4 per cent between 2013 and 2017. This is at par with global IT investment in the education sector which is set at 2.5 per cent or USD 51 billion. Over 90 per cent of the region’s educational institutions utilize laptops and tablets in order to transform from a teacher to a learner -centric learning approach.
Jamil Ezzo, Director General, ICDL Arabia, said: “ICDL Arabia commends the GCC education sector’s move towards ‘smart’ literacy to ensure a more informative and interactive way of learning. The use of ICT technology in schools and educational institutions will also mean an increased utilization of ‘smart’ devices for transfer of knowledge from teachers to students. Such a move should be supported by appropriate training programs of teachers for a successful transition so that they quickly adapt to the new changes in their educational environment and curriculum.”  
Nationwide, the UAE Ministry of Education has expanded its programme to bring ‘smart’ learning to classrooms for the 2014-2015Academic Year, providing almost 25,000 students with tablets. Nearly 123 more schools will be integrated under the three-year programme which has been allocated a budget of AED 253 million and will conclude in September 2015. The government has plans to integrate all its 440 public schools with ‘smart’ technology by 2020. Qatar, on the other hand, has earmarked USD 7.2 billion for its education sector in 2014 with a 100 per cent increase for the next five years. Lastly, Kuwait’s expenditure on education is expected to touch USD 8.3 billion by 2016.
ICDL has worked closely with a number of educational and vocational standards authorities across the world and designed a certification program specifically for educators so that they are able to employ mobile devices in the class room. The program offers a range of skills involving smart devices such as smart boards, projectors, personal computers and tablets. In addition, the new ICDL skills program combines skills in IT Security and Online Collaboration so that teachers can guide students on the safe and secure use of modern devices and social media.

-Ends- to launch region’s first-of-its-kind online Arab platform to allow more collaboration and self-development among educators

Launch accompanied by release of ‘Akyumen Falcon,’ the world’s first patented projector educational tablet 
November 26, 2014, an initiative aimed at raising the bar on education quality in the Arab World, has revealed its plans to launch the region’s first-of-its-kind online Arab platform that will allow more self-development among educators and encourages increased collaboration across educational and academic projects. The announcement was made during a press conference held today (November 26, 2014) at the JW Marriott Marquis Hotel.

The privately owned regional corporation, which is headquartered in the UAE and has regional offices in Jordan, aims to create an Arabian parallel knowledge exchange community of experienced providers/educators and knowledge learners to enhance learning outcomes and bridge the gap on skills required in private sector. Looking to reinforce their efforts among local knowledge experts, will also be exclusively releasing the ‘Akyumen Falcon,’ the world’s first-ever patented projector-equipped educational tablet.

According to Mr. Isam Shahwan, CEO and Founder, will offer educators and knowledge experts key advantages like the ability to promote themselves online—creating more visibility through their profiles, along with their achievements as educators and knowledge experts. Organizations can also tap into the online platform to recruit top talent. acts as a strategic tool that allows for knowledge masters to create a side income based on their skills and value through the exchange of knowledge and expertise. The concept is similar to the Gerson Lehrman Group where knowledge experts are tapped for their knowledge and compensated for their services. In addition, the online portal will offer other services and products like virtual labs, an educational gaming portal, knowledge center, virtual educational institutions and an online community of fellow educators. will also feature an online store offering a wide range of products such as books, gadgets, and learning devices.
“We are pleased to announce the launch of, a new online portal that will definitely bring a big boost to the careers of educators in the region,” said Eng. Sobhi Batterjee, Chairman,“This strategic online platform falls in line with the vision of His Highness Sheikh Mohammad Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to fully develop the country’s academic and educational segments. As such, we are also releasing the Akyumen Falcon—a revolutionary new tablet that reflects our commitment towards introducing more modern ways in improving the value of knowledge providers and learning mediums.”
Mr. Shahwan further shared that the launching of the first phase of the new online portal is set to target the K12 Arab markets, which are currently made up of more than 62 million students and seven million educators. The second phase of the launch is expected to reach out to students from Higher Education via a B2B offering that is expected to be released in the first quarter of 2015. The portal is also looking to capture Arabic expatriate communities in the West as a means to address the demand for these services. As an example, the United States, Canada, The United Kingdom, and rest of West Europe currently have a community of over 50 million Muslim residents with an approximate figure of 5 million students in K12 who badly need to tap education and knowledge experts in the areas of Arabic and Islamic studies.
The Akyumen Falcon Tablet is a portable, lightweight, and easy-to-use tablet, ideal for today’s various education needs. The tablet offers key features like HD quality, bright projection technology and high capacity memory. The new device comes with a memory of 64 GB, which can also accommodate a 128 GB microSD card; 1080 P high definition projection; 50+ lumens for its projector light; an eight megapixel front and back camera and a two GB plus six GB memory partitioned RAM.
“Akyumen is honoured to be working closely and exclusively with—whose efforts to put the spotlight on Arab knowledge experts are truly commendable. In line with this, we are collaborating with for the release of the Akyumen Falcon Tablet, a revolutionary device that is expected to enhance the educator-learner learning experience. This new tablet will also be seeing its global launch at next year’s edition of the Consumer Electronics Show (Mobile Congress 2015) in Barcelona, where we will be showcasing the unique features of this device and its strength as a strategic learning device,” concluded Mustafa Saied, CEO for Latin America, MENA and Europe, Akyumen. 
About is a privately held regional corporation aiming to create an Arabian parallel knowledge exchange community of knowledge experts and knowledge seekers/students, in cost effective, and practical manner through the’sonline platform and its complimentary services. Founded by Chairman Eng. Sobhi Batterjee and CEO Isam Shahwan, ‘ pushes the limits of technology to create an educational community of utmost quality. The company’s services are available for the whole world in Arabic, English and French.

Education and Diversification Inextricably Linked.

Pearson points to recent IMF conference to demonstrate importance of education in successfully diversifying Gulf economies
Dubai, UAE, 3rd September 2014: Karim Daoud, Managing Director of Pearson’s Middle East Hub, says education is critical to Gulf States achieving successful economic diversification.

Mr Daoud’s comments follow the recent high-level conference held in Kuwait by the International Monetary Fund (IMF), “Economic Development, Diversification and the Role of the State”. High ranking officials from around the world gathered at the forum to discuss how effective economic diversification can take place in the countries of the Gulf Cooperation Council (GCC).
Panelists at the Conference agreed that diversification would be essential to ongoing economic growth in the region. There was also consensus that diversifying the economies of the Gulf away from a traditional reliance on oil will be critical to creating enough new jobs in the region, and meeting the employment demands of a rapidly growing youth population. A recent report from the World Economic Forum (WEF) found that approximately 75 million jobs needed to be created in the MENA region by 2020 just to sustain current levels of employment – in a region where youth unemployment is already high by global standards.
Mr Daoud says that a robust and efficacious education system must be at the heart of any successful diversification strategy:
“The Gulf states have made remarkable gains in economic and social development in a relatively short space of time. The next area for advancement must be developing the non-oil tradable sectors. The diversification experiences of countries such as Malaysia and Singapore demonstrate the importance of education in achieving diversification targets. Making education widely available and enhancing the quality of education is vital to ensuring future workers have the skills needed to thrive in new growth industries and foster the innovation and entrepreneurship necessary for generating new businesses and creating new jobs”.
The IMF Conference noted that improving education in the areas of mathematics and science, and raising the standard of technical and vocational programmes available were priorities, a point agreed on by Mr Daoud.
“Pearson is heavily invested in finding out what is working in education in this region, and what is not, having recently made a public, global commitment to efficacy. Our research in the GCC demonstrates that the public and private sectors desperately need an increase in the number of vocationally trained employees to meet the rising demand coming from non-petrochemical industries. Pearson is working with organisations in the region, such as Saudi Arabia’s Colleges of Excellence and the Saudi Petroleum Services Polytechnics, to give young people qualifications in these rapidly emerging industries. What we are also seeing is a need for workers who have had 21st century skills embedded in their educational programmes. Achieving vibrant new sector growth will therefore very much depend on the region’s education systems being able to cater to these needs – diversification depends on it”.
About Pearson:

Pearson is the world’s largest learning company, operating in more than 80 countries around the world, bringing powerful learning solutions to millions of learners every year. Pearson takes learning personally. Our courses and resources are available in print, online and through multi-lingual packages, helping people learn whatever, wherever and however they choose. Our education imprints combine 150 years of experience and include online support for every learner.  Our innovative and dynamic digital learning products and services are changing the learning landscape all around the globe and our qualifications are positively transforming the futures of learners of all ages and backgrounds.  Pearson can boast a comprehensive English Language offering that consists of engaging content and cutting edge testing solutions. To find out more, visit