Pearson and EdSurge Launch Adaptive Learning Report and Tool in the Middle East.

Free resource will help Gulf educators navigate region’s digital learning market.
27th September 2016
Dubai: A new report on adaptive learning has been launched in the Middle East by Pearson and EdSurge. The report, Decoding Adaptive, defines adaptive learning in plain terms and examines how an adaptive learning tool can adapt to learner needs and promote learning outcomes.
The research is the first serious attempt to provide a useful definition of adaptive learning, and a taxonomy to describe how the many different adaptive learning products on the market differ from one another.

The report holds relevance for educators and school leaders across the Gulf, as adaptive learning tools are increasingly being taken up in schools as a way of improving student results.
Adaptive learning tools are described in the report as “education technologies that can respond to a student’s interactions in real time by automatically providing the student with individual support”.
The report is accompanied by an interactive decision making tool that helps teachers determine whether digital adaptive learning tools are appropriate for their students, and provides suggestions as to the category of tool that might be most suitable to their learners’ particular needs.
Report contributor, Michael B. Horn, a leading education thinker and author of the best seller Blended: Using Disruptive Innovation to Improve Schools, says:
“With the large number of adaptive learning tools now available in the market, it is important that educators and school leaders are able to identify the tools that best suit their learners’ needs. There is little merit in using adaptive learning tools that have no impact on improving learner outcomes. Many of these tools hold great promise for helping learners to achieve their potential. However, educators need to be given the skills and tools to navigate the differences between the thousands of different products on the market and select the best tool for their specific learner needs”.
Managing Director of Pearson in the Middle East, Karim Daoud, says:
“We are excited to bring this exciting piece of research to the Middle East, where adaptive learning tools are increasingly commonplace in the region’s classrooms and lecture halls. I believe the report, and the accompanying tool, will be of great benefit to our educators as they look to embrace the potential of technology in education. The report helps us all to better understand what adaptive learning actually is – and how it can make learning more personalised and ultimately more effective”.
The full report can be downloaded here:
The interactive decision making tool can be accessed at:

World’s leading learning company launches the ‘Global Scale of English’.

Dubai, UAE, 8thJuly, 2014: Two billion people worldwide claim to speak English[1], 85% of multi-nationals use English as their language of business[2]and 79% of international HR directors look for English

proficiency when recruiting[3].  And yet until today, there has never been a globally recognised standard in English – no single way of recognising and quantifying the level of an individual’s English.

Today, Pearson, the world’s leading learning company, unveils the Global Scale of English (GSE) – the world’s first truly global standard for scoring English language proficiency. In development for 25 years and tested on over 10,000 students in 130 countries – including Gulf countries, the GSE will transform how English is assessed, taught and scored in the Arab region, and around the world. Developed by Pearson English, a division of Pearson, it aims to provide one precise, numeric, universal scale for businesses, governments and academic institutions, as well as for the one billion plus people estimated to be learning English worldwide.
Why is the GSE so important for the Arab World?
The launch of the GSE will have a positive impact in the Arab region, where millions of students learn English in the hope of improving their future prospects. English is a valuable tool in a young person’s ability to secure rewarding employment and enjoy career advancement, evidenced by the region’s large number of job advertisements stipulating English proficiency as a minimum requirement. For some time, Arab governments have recognised the value of making English a compulsory subject in schools, and English is increasingly becoming the medium of instruction in many of the region’s leading universities – it is the norm for many first year students in universities and vocational colleges to undertake a compulsory English course. The proliferation of private English providers in major centres such as Dubai and Riyadh is a further sign that English is an essential skill demanded by employers, and job applicants without English competency are severely disadvantaged in their search for work.
English is now firmly established as the international language of business. As Arab countries become more connected to the international economy through trade and other business links it is essential that the region’s workers have the English skills necessary to perform in this global environment. The Arab World’s future economic achievements will therefore be very much tied to the uptake of English amongst citizens of the region.
Karim Daoud, Managing Director of Pearson’s Middle East Hub, says of the effect of the GSE in the region:
“We know that embedding English language skills in our young people is critical not only to their future well-being, but to the development and growth of our region’s economies. The GSE will play an important role in encouraging strong English language skills amongst the population. For the first time, the GSE provides an easily accessible, objective standard by which individuals, employers, recruiters, governments and education providers in the Arab World can determine how well someone can use English, in very specific circumstances. Importantly, the GSE will allow the millions of English language students in the Arab region (and their parents, educators or employers) to determine the effectiveness of their English learning, in a very clear and detailed way”.
What is the GSE, exactly?
The GSE means English language proficiency no longer needs to be measured in vague terms like basic, intermediate or advanced. It will enable English learners to accurately score and communicate their English language skills and progress on a granular, numeric scale from 10-90[4]providing a far more precise measurement of the learner’s ability than any existing methods which tend to categorise in broad bands.  It is rooted in real life so that learners can clearly see what they can achieve at every level, for example, if you score 29 on the scale, you are able to identify and order very common food and drink from a menu; at 62, you can write a structured review of a film, book or play; at 74 you can extract the main points from news items with opinions, arguments and discussion.* 
Already trialled by some of the world’s leading educational institutions , for learners the GSE will provide the answers to the questions “how good is my English?”, “am I progressing?” and “what do I need to do next?”
Why is there a need?
There are over 50[5]countries around the world that use English as an official language – that’s around a quarter of the world, and yet none of these countries have a consistent standard.  Leading global businesses and recruiters such as Google[6], Electrolux, and Holiday Inn agree there is a clear need for a better understanding of English proficiency for employees and potential recruits.
Research carried out by LinkedIn for Pearson[7], amongst C-suite and HR directors of multi-national companies in Brazil, China, Germany, Indonesia, Mexico and the UK revealed: 
     83% of global C-suite and HR Directors agreed that a standardised measure of English proficiency would be useful in the recruitment process
     72% of the HR industry feels there is currently no fair/common standard of English assessment.  Chinese respondents are most likely to think this and find difficulty in administrating because of it
     Nearly 70% of employers are currently assessing an employee’s proficiency in English
     Respondents from Mexico, Brazil and Indonesia most strongly expressed a need for a global standard and are currently using a mix of TOEFL, TOEIC to assess English.  Germanrespondents are more likely to assess English proficiency with an English speaking interview
     80% of global businesses agree that individuals who are able to speak good English are more likely to succeed in their business and 90%agree that it benefits their business if employees speak English
Bhavneet Singh, President of Pearson English, says of the launch:
“The world needs all its diversity of voices, cultures and languages, but with more of us talking to each other than ever before – via social media, in multi-national businesses or on our worldwide travels – increasingly the world is choosing to communicate in English. That is why there is a well overdue need for a global standard of English.  We have been working with businesses, institutions and learners in over 130 countries and they have told us that there is a need for a granular, numeric, universal scale – and we believe after 25 years of work with leading academics we have it – in the Global Scale of English.”

 Global Scale of English (GSE) – Fast Facts
        The GSE is the world’s first truly global standard for measuring English language proficiency
        The GSE will, for the first time, enable English learners to accurately measure, score and communicate their English language skills on a granular numeric scale (from 10 – 90)
        25 years in development, it is the most academically robust and precise form of English language assessment to have ever been developed
        The Scale has been tested on over 10,000 students in over 130 countries and 156 languages, as well as with teachers from over 80 countries
        It has also been developed with input from an external advisory group, which has included representatives from the Council of Europe and the British Council
        The Scale was developed by Pearson’s English division, Pearson English. Pearson English is releasing the Scale as an ‘Open Standard’, with accreditation to be managed by an Independent Technical Committee. Pearson English hopes other education providers will also adopt the Scale as the backbone to their products
        The GSE means English language proficiency no longer needs to be measured in vague terms (e.g. basic, intermediate, fluent) and can instead for the first time be assessed on a precise, numeric and universal scale
        Pearson English will be embedding the GSE into all its products and services across Pearson English Business Solutions (online business English learning solutions formerly known as GlobalEnglish), ELT (institutional English language publications including brands such as Longman), and Wall Street English (centre based learning for consumers).
        Visit to learn more about the Scale and how it can help further progress language skills to help careers, studies, business and travels.
How can I find out more?
Visit  for more information on the Global Scale of English or
For further information, please contact:
Virtue PR & Marketing Communications
P.O Box: 191931
Dubai, United Arab Emirates
Tel: 00971 4 4508835
About Pearson:
Pearson is the world’s leading learning company, with 40,000 employees in more than 80 countries working to help people of all ages to make measurable progress in their lives through learning.
Pearson English is a division of Pearson and more than 1.5 million teachers and 35 million students use our English language learning resources and tools each year.  We offer dynamic and effective learning solutions to individuals, institutions and corporations in over 150 countries.
Our key businesses include: Wall Street English (centre based learning for consumers); Pearson English Business Solutions (online business English learning solutions formerly known as GlobalEnglish) and ELT (institutional English language publications including brands such as Longman). In 2013, Pearson announced a strategic investment in English language learning platform Voxy and acquired Grupo Multi, the leading adult English Language Training company in Brazil.
In 2014 Pearson English released the Global Scale of English, the world’s first common, global benchmark of English language learning. It measures English language progress on a numeric scale in a way that is consistent, granular and actionable for governments, corporates, academics, institutions and learners. The Scale has been created as an Open Standard for English that meets a global need.

[1] British Council, The English Effect Report
[2] Professor Wu, The Impact of Globalization and the Internet on English Language Teaching and Learning
[3] LinkedIn research for Pearson English, May 2014
[4] It is impossible to measure the communicative ability with any accuracy below 10, and as language is infinite, the GSE does not report beyond 90
* See factsheet and infographic for full list of statements
[6] See factsheet for approved quotations
[7] Source: LinkedIn research for Pearson English, May 2014